Marketing for Tradies
Level-up your marketing and
stand out from your competitors!
A Marketing Partner for Tradies
Our team of marketing specialists has extensive experience working with trades businesses—from solo operators to growing teams. We have extensive first-hand knowledge of the trades industry, giving us unique insight into what drives leads, bookings, and repeat business.
We help trades businesses get found on Google and other search platforms through cost-effective marketing strategies, ensuring every enquiry counts. From “Website in a Day” solutions and missed-call text-back systems to lead generation campaigns, we focus on helping you provide exceptional customer service while attracting more clients without the big budgets other agencies spend.
Success isn’t just about generating new leads—it’s about responding quickly, nurturing repeat clients, and building a strong reputation that turns every job into referrals.
Our approach is different from traditional marketing agencies.-as we aren't one! We work as true partners, integrating with your business, celebrating wins, and implementing systems that make marketing simple, efficient, and results-driven—so you can focus on doing what you do best.
Services
Outsourced Marketing Specialist
Content Marketing
Social Media Management
Facebook Ads
Google Ads
Search Engine Optimisation (SEO)
Website Development
Typical Challenges That We Can Help
Tradies With
We get it—running a trade business can be stressful.
Even the smartest business owners can hit roadblocks.
No time to improve processes, like missed calls
Marketing feels complex, expensive, and hard to understand
No website OR a website that is old, confusing and hard to navigate
Inconsistent marketing that drives no measurable results
Unpredictable leads, mostly coming from referrals
Not prioritising reputation and authority-building activities
Confusion around expensive lead generation systems
No plan on how to improve customer service
Case Study
A Solo Plumber Increases Enquiries to Grow Team
based in brisbane
the results
312% increase in lead generation with a "website in a day" that delivers a polished online experience
Greater visibility in Google Search moving from the MAP Pack position #4 to position #1, in 1 year-through an automated Google Review system
the details
The plumber’s previous website was outdated, difficult to navigate, and not optimised for search engines. Potential customers struggled to find key information, and online leads were minimal. Additionally, the business lacked a structured system for capturing and showcasing customer reviews, limiting trust and online visibility. The plumber had no time to manage website updates or marketing, so any solution needed to require zero effort on their part.
In a single day, our team completely overhauled the plumber’s online experience:
New Website Implementation: A modern, user-friendly website was launched that made it easy for customers to find services, request quotes, and contact the plumber. The site was fully SEO optimised to increase organic search visibility.
Automated Google Review System: An automated review management system was implemented, encouraging satisfied customers to leave feedback. This strengthened social proof and boosted online credibility without any manual effort from the plumber.
Zero Effort Required: All setup, optimisation, and automation were handled entirely by our team, allowing the plumber to focus on servicing clients rather than managing online marketing.
STILL NOT SURE?
Frequently Asked Questions
We understand choosing a marketing partner is a big decision. Explore our FAQs for more information.
Q1: What marketing services do you provide to tradies?
We deliver end-to-end support including website development (website in a day), missed call text back, reputation management through automated Google Reviews & an AI response system, and lead generation solutions (like Google Ads & Facebook Ads).
Q2: How do you generate leads for tradies?
Our strategies are customised to suit your trade businesses goals and budget. We combine targeted messaging with local cost-effective SEO strategies like reputation management, and paid campaigns like Facebook Ads. The mistake that most trade businesses get caught up in, is not knowing what to do first, and then doing nothing out of uncertainty. There are a number of factors that will determine the best strategy for you including your team size, lead requirements, and whether your current marketing is meeting your needs. We generally will find gaps and enhance what you need.
Q3: How long does it take to see results?
Paid campaigns can deliver short-term leads, while organic strategies like SEO and content typically build momentum over 3–6 months. That's why it's important to work out your goals, and this will form the baseline of your strategy.
Q4. Can you help with missed calls?
Yes — one of our most exciting solutions is the missed-call-text-back system. It responds to first-time callers with a text message, ensuring your prospects don't call the next tradie in line!
Q5. What does it cost to work with you?
Pricing depends on scope, but we offer flexible packages tailored to your growth stage and goals. As we only work with small and medium sized businesses, and we are not an agency, our prices are lower than most end-to-end marketers.
Q6. Do you offer ongoing support or just project work?
Both — we can deliver one-off projects or provide ongoing marketing support as your outsourced marketing partner.
Q7. How do you measure success?
We track key metrics such as lead volume, conversion rates, client retention, and overall ROI through transparent reporting dashboards.
Q8. What makes your studio different?
The owner & Director of PAK Digital, Paula McLean, comes from a tradie family. Paula knows first-hand the struggles that these businesses face, and the volume of misleading marketing information. She is passionate about building simple, effective solutions that generate quick wins. Whether it be to improve processes to save time and stress, or to help with generating more business, we can help trade businesses grow with less effort.
