A Marketing Manager without the Headache
If you’ve ever found yourself scrambling to post something on social media, rushing out a last-minute email, or feeling unsure about whether your marketing is even working — you’re not alone. Many business owners are stuck in reactive mode, doing “a bit of everything” with no clear plan.
But here’s the truth: the best marketing doesn’t happen in a panic. It comes from calm, consistent strategy — where every channel works together to build real results.
Why Reactive Marketing Falls Flat
When you’re reacting — rather than planning — it’s easy to burn through time and budget without getting anywhere. One week you’re dabbling in Facebook Ads, the next you’re redesigning your website, then wondering why leads are still slow.
It’s not that any of those things are bad — but without a strategy tying it all together, they become disconnected pieces of a puzzle that never quite fit.
What a Strategic, Integrated Approach Looks Like
Integrated marketing simply means everything is connected: your messaging, your visuals, your campaigns, and your goals. Instead of working in silos, your marketing becomes one seamless ecosystem.
Here’s what that could look like in practice when you have an outsourced Marketing Manager:
- A blog post that addresses a common client question → shared on socials → turned into a newsletter → promoted with a targeted ad.
- A seasonal campaign for a key service → linked to a special offer → with a custom landing page → followed up with automated emails.
- Paid Ads all pointing to the same high-converting service page — no overlap, no waste.
It’s smart, it’s consistent, and it actually works.
Why Outsourcing Just Makes Sense: HERE'S THE NUMBERS!
Hiring a full-time marketing coordinator in Australia will set you back $80,000–$100,000+ per year (plus add on super, leave, training, etc.). And even then, they won't have all the skills you need — copywriting, digital ads, strategy, design, email automation are all very specialty areas… you get the picture.
When you outsource to a marketing partner, you get access to all those skills — without the overheads or HR headaches.
Let's break it down for you so this makes sense:
INHOUSE MARKETING MANAGER
$6,666+Super/month
*Adhere to Australian employment law including annual leave, holiday leave, etc.
OUTSOURCED MARKETING MANAGER
$4,670+GST/month
*1 month notice required, in writing
So the outcome of hiring an inexperienced Marketing Manager at $80,000 per annum breaks down to $6,666 a month for salary alone. There will also be a lot of hand holding required at this price point. Or for less than a junior you can secure an outsourced senior fully experienced Marketing Manager for $4,670+GST month. Just for interest, we also added on Google Ads (which is very specialist) and it's still more cost effective than hiring in-house. Food for thought!
So the benefits of outsourcing:
- Less stress – everything’s taken care of, with a plan.
- Consistency – no more stop/start messaging or off-brand content.
- Better results – each campaign is designed to support your bigger business goals.
- More time – you get to focus on your business while marketing ticks along in the background.
- More cost effective - it is comparatively cheaper than hiring an inexperienced in-house resource!
So you don’t need to do it all yourself. With the right outsourced marketing support, you get the benefit of a marketing manager — without the salary, the staff headaches, or the guesswork.
Ready to make marketing easier, more effective, and way less stressful.
