An ecommerce business
explodes online store
revenue by 3,900%
Case Study
ecommerce
The Challenge
An established retail business struggles to generate revenue through their ecommerce store. The business has experienced great success through retail branches (in-person branch transactions) showing that the product is relevant to the target market but missing the mark in the digital space.
The secondary challenge, is internal, whereby the internal team can't update the website. It is built on a developer-based platform. The team are reluctant to update the website, for fear of causing an issue.
The Process
Extensive research is conducted including a deep dive of Google Analytics data, and data interpreted from the use of heat maps.
This research and analysis reveals that the ecommerce store is slow to load, and difficult to navigate, providing a poor user experience, and also lack of trustworthiness for credbility in online sales.
The Solution
The website is rebuilt on Shopify, one of the premium ecommerce store platforms.
This solves both problems. Firstly, the main menu is rebuilt based on the research. As such a seamless, easy to use ecommerce store is built to represent the business.
Secondly, Shopify is very user-friendly enabling the client to seamlessly maintain the website by adding new products, blogs and additional content when required. This has the added benefit of contributing to their SEO (search engine optimisation) activities.
The Result
A 3,900% uplift in online store sales was reported through Shopify, delivering the
business an additional income stream. Further to this, all retail branches reported
an increase in foot-traffic and a dramatic upswing in enquiries and sales
Ongoing Marketing Activities
To ensure a continual uplift across the business, additional ongoing activities are also rolled out. These include ongoing conversion rate optimisation across the website, social media management, content marketing, SEO, Google Ads and more.
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